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Which of the following metrics is part of the user behavior shown on an application’s landing page?

  1. Apdex rating

  2. Bounce rate

  3. JS errors

  4. 3rd party providers

The correct answer is: Bounce rate

Bounce rate is a crucial metric that reflects user behavior on an application's landing page. It specifically measures the percentage of visitors who arrive on the landing page and leave without interacting with the site further, such as visiting additional pages or taking any desired actions. This metric provides valuable insights into the effectiveness of the landing page in engaging users. A high bounce rate might indicate that the content, design, or offer does not resonate with visitors, or that it fails to meet their expectations. Understanding and optimizing the bounce rate can help in improving user engagement and retention. In contrast, while the Apdex rating is a measure of user satisfaction based on application performance, JS errors pertain to issues related to JavaScript execution that may hinder application functionality, and third-party providers refer to external services that may be integrated into the app but do not directly measure user behavior on the landing page.